In order to develop professional, successful email campaigns, it is imperative to utilize an advanced system that offers the flexibility and tools to design strategic email communications. There are countless advantages to using iMail as your email marketing platform.

You no longer have to be an HTML expert to create impressive emails. The iMail interface is flexible and customizable, and includes a “What you see is what you get” (WYSIWYG) design editor to give creative edge to emails. You may also choose to use the HTML editor to hand-code your messages for better design flexibility and precision or choose to insert rich media and Flash for further interactivity and to grab the audience's attention. In addition, iMail offers built-in best practices, such as a text option and alternative link, and includes various tools designed to comply with the CAN-SPAM ACT.

Building an individual relationship with each email recipient has become easier than ever. The ability to personalize the subject and body of each email as well as profiling ability that allow you to send to specific segments of your list can be automated using iMail. These techniques are proven to promote an increase in both OPEN and READ rates.

iMail offers an impressive rate of deliverability through message filters, including when sending a high-volume of emails. There is even a SPAM score function to evaluate message content and determine your best opportunity for deliverability. Built-in permission options allow users to automatically opt-in or out of databases, and global suppression lists will automatically collect unsubscribers’ addresses across all campaigns. You never have to worry about that transfer of data each time you send.

With real-time tracking and over 20 different report metrics, you will be able to immediately gauge the effectiveness of each campaign and modify to increase response, continually increasing your return on investment. Continue to learn about our extensive support

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