Recent surveys have shown that more hours are spent online that
in front of the television and 85% of internet users regularly
check their email from home and work. It’s no wonder that
response rates on email campaigns are significantly higher then
those reported for direct mail.
Email marketing continues to grow as one of the most powerful
tools implemented by marketers today. It allows organizations
to take advantage of technology to save time and produce immediate
results. Cutting out the costs of production, materials, and postage,
email marketing opens another door to stay in front of the target
market, building an on-going relationship with each member of
your audience. In addition, email provides a cost effective alternative
for testing both design and copy to determine the most effective
combination, not only to use in email campaigns, but in other
mediums as well.
In the past, large national and international corporations continued
to grow at a faster rate because of more resources and huge marketing
and communications budgets. Small and mid-sized businesses now
have the opportunity to catch up by implementing more sophisticated
marketing strategies through email, without the extensive personnel
and financial resources of a big corporation.
Marketers are also beginning to use targeted life-cycle campaigns,
which include personal traits that individualize each message.
Through one-to-one communications, the consumers are more inclined
to take action because they feel more like an individual, and
less like an address on a list. Email provides a level of flexibility
that is not available in more tradition mediums, allowing you
to reach your audience on a more personal level.
Choosing a sophisticated email platform to develop and send such
campaigns will increase flexibility with design, provide detailed
statistics about your communications to gain knowledge about your
audience, and automate the process of building an ongoing relationship
with your audience. Continue to learn how iMail can help you begin
this process.
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